Why Your Story Matters – Suzie Lightfoot – Australia
Let me just start by saying, I love being a woman, and I love what I do! However, everyone knows that being a woman in business doesn’t come without its challenges!
I believe everything that happens in our life we can learn and prosper from. Even heartbreak, loss and failure. Every challenge or moment of adversity gives an elevation of thought and tests your passion. They shape us into who we are today. In fact, interpreting your experiences with adversity and failure can be an exciting way to change your future.
My journey started as an elite athlete at the Australia Institute of Sport, where I learned the foundations of leadership, personal drive, focus and the power of self-confidence and visualisation. Now I share these success rituals with other women so that they can achieve extraordinary goals too.
I’ve enjoyed success as a model, media personality, brand ambassador and businesswomen and for the past 25 years, I’ve worked with industry leaders in media, PR, marketing and brand leadership. I’ve also worked with some of the biggest names in fashion, learning first-hand how a simple piece of fabric can empower a person and alter people’s perceptions.
But it hasn’t always been a smooth road to success. As a single mum and business woman for over 20 years, I had certainly experienced extreme highs and terrible lows, including two broken marriages, brushes with depression, workplace bullying and sexual harassment at a time when my life and ‘public’ image appeared perfect from the outside. These experiences, although so painful, emotionally exhausting and challenging at the time, ultimately laid the foundations for my new business and success I have achieved today.
For me, my biggest aha moment was when I turned 50. After fighting back from years of feeling invisible and insecure, I finally got the courage to quit my job and back myself in my new business! I had found a niche that I deeply connected and resonated with. Helping other professional women in their 40’s turn their life experiences into powerful personal brands so that they have more choices, attract more opportunities and can be more financially secure. It’s a role that I love, I am passionate about, and is a natural extension of who I am and all that I’ve accomplished in my career.
I believe that acknowledging your personal story and journey is so important in your plan for success. So many of us look back at moments in our lives and wonder how on earth did we managed to be so fearless in our pursuit of success. When we’re young, we naturally feel invincible, but that can fade as we age. We find that we no longer fit into the ‘square’ we are in and we have a growing fear for financial security. We also lack the courage to put ourselves ‘out there’ in today’s professional landscape, that values youthful dewy complexions over experience and know-how.
Taking a moment to look back on your story and all that you have achieved and experienced in life, personally and professionally, can help you to re-boot your self- confidence. It changes your perspective and transforms the way that you view yourself today. Your personal journey is all part of your unique story! It’s your foundation that shapes and defines your true values and beliefs and is the corner stone of building your authentic personal brand. Your personal brand is your unique real-world fingerprint and digital footprint. All will recognise it. No-one will replicate it.
Shifting your mindset and attitude can make all the difference when you’re faced with failure, loss of confidence, or challenging moments in both life and business. In fact, the one thing that all successful people have in common is the ability to refresh and reboot their mindset and to power on and turn their biggest failures into their greatest success.
Highs and lows are all part of your journey to success. They make you more resilient, determined and strong. In fact, failure is not the end, it’s just the beginning!
Today, I am on a mission to change the conversation about women and aging in the workplace. I am driven to help other professional women walk into a room and just own it. No apologies, no hiding, no holding back. I believe in speaking the truth about who you really are. Success is a choice. The future is ahead of you. You can be whatever you want to be!
About the Author
Suzie Lightfoot is a Mother, Business Owner, Media Personality, Fashion Identity, Key Note Speaker, Personal Brand Expert, who understands the complexities of what it takes to make it to the top as a professional woman in her 40’s.
After 25 years in the corporate world as a business owner, brand ambassador, top international model and professional athlete, Suzie has the real-life ‘know how’ to help other professional women package themselves to get to the top.
Suzie helps professional women develop strong Personal Brands that re-energize them and position them as leaders in both life and business so that they can have more choices, more opportunities and more financial security.
If you would like to attend the Women Leading Business Masterclass on April 21, Suzie is offering Inspiring Women Today readers 30% off the full price ticket using her unique discount code SUZIEVIP. Book now to reserve your seat. Limited offer.
Please click on this link and start finding and activating your personal brand:
Women Leading Business Personal Branding Masterclass
To contact Suzie:
Nikki Taylor personally thanks Suzie Lightfoot for sharing her inspiring story today with us on Inspiring Women Today by Nikki Taylor. Should you too wish to share your very own inspirational journey/story please email firstname.lastname@example.org and our editorial guidelines will be sent to you.
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