I made Google love me -Inspired women

I made Google love me – Kate Toon – Australia

I made Google love me -Inspired womenI made Google love me – Kate Toon – Australia

I’d been working in advertising for nearly two decades in some of the biggest ad agencies (think Ogilvy and the like). But as I climbed each rung of the career ladder, I enjoyed my life less and less. There were days when I found myself sobbing on the way to work, or sneaking off to the loo to silently scream. I was not a happy monkey.

My husband worked for himself, and I was jealous of the freedom it afforded him. But as I was the breadwinner, I was doubtful whether we’d survive if both of us took the ‘entrepreneur’ route.

But then, around seven years ago, I happily found myself ‘with child’, I realised I could either stay in the agency world and never see my son, or give it all up.

It was an easy decision: I decided to go it alone.

But then, as contractor, I suddenly found myself five months pregnant, out of a job and with no maternity leave pay.

My plan was to set myself up as a copywriter.

I built myself a little WordPress website and waited for the work to flood in. There was just one problem, or rather about 20,000 of them: when I typed ‘copywriter’ into Google, oodles and oodles of other copywriters appeared.

I needed to work out how to make my website appear at the top of the rankings and I needed to work it out fast. The only way to do this was to get my head around the dark art of Search Engine Optimisation. So I did. I trained myself, experimented, built websites, made mistakes, and slowly my expertise grew. I did this with little or no budget and no outside help (SEO training courses were few and far between back then). I also did this while a sleep-deprived mum with a brand new baby to care for, a dog to walk, a house to clean, meals to cook, and a husband to occasionally grunt at.

I am now in the first three results on Google for hundreds of different keywords. Thanks to my SEO success, I’ve built a further two businesses – a copywriting school, and an eCourse teaching others how to achieve the same results. And yes, my eCourse just broke through the mythical six-figure barrier.

Since starting out in 2009, I’ve helped major corporates and many small businesses win the SEO war. I’ve written SEO-friendly copy, created engaging content, technically audited a few hundred websites, and run heaps of training workshops. I’ve survived website hacks, negative reviews from competitors, algorithm updates, writer’s block, negative SEO campaigns and much more.

I’ve managed to tame the Google beast and make it love me and my website. It’s been hard work, and it’s a never-ending journey (SEO is for life not just for Christmas), but it’s also hugely rewarding, and I’m so glad I was brave enough to take the plunge.

About the Author

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. She is originally from the UK but is now based just outside Sydney.

She has worked with big brands such as eHarmony, Curash and Kmart, and she’s helped countless small businesses produce great content and improve their copywriting and SEO.

Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast.

She presents the ‘Write for Business’ show for the Dale Beaumont’s Business Blueprint channel.

Inspiring Story | Kate Toon | Sydney

To contact Kate



Nikki Taylor personally thanks Kate Toon for sharing her inspiring story today with us on Inspiring Women Today by Nikki Taylor.  Should you too wish to share your very own inspirational journey/story please email and our editorial guidelines will be sent to you.


Almost Six Years of Passion – Saija Mahon – UK


Almost six years of passion – Saija Mahon – UK

As during the ‘honeymoon’ period of any relationship, I’ve noticed I talk about my business rather the same way – with passion, with exact knowledge of how long this great relationship has been going on, and with endless energy and effort to ensure it all keeps going strong for many years to come.

Owning and running a business is pretty much a lifestyle, you need to love it, and you need to immerse yourself fully in it.

There’s no denying being a business owner is challenging, and like any relationship – it has its ups and downs. You keep on learning each day as you go along, and that’s truly the real excitement of it all. Anything could wait round the corner.

My company Mahon Digital Marketing is now on its 6th year, and since its humble beginnings, the company has grown into a flourishing international media agency with offices in London UK and Finland Scandinavia. Our 14-strong team keeps on driving the business forward, and I feel like my initial ‘relationship’ has developed into a fully-fledged family.

Starting out as a one-woman-operation back in 2010 was due to a fairly simple dream of mine; I wanted to practise digital marketing for my own clients, and I wanted to rule my own day around my young family’s needs and as I saw convenient.

I never really thought of the concept of being ‘an entrepreneur’, or launching a ‘start-up’.

All I wanted to do was follow my passion and the rest seemed to follow as a natural cause.


Scaling up the company has been a (positive) challenge, and I’ve truly learned the ropes of being a leader of a growing business.

During growth, I’ve hired more people to drive the business forward, I’ve increased the company’s service portfolio – and I’ve also been able to launch other companies to support the ecosystem around the business.

It’s been almost six years of passion, and I hope many more to come. I feel that this is only the beginning and the building blocks are all falling into their correct places. I am very excited about the future and I hope to see many more ladies starting up their businesses too! Go for your passion, and do it today.

About the author

Saija Mahon (London, UK)
Founder, CEO – Mahon Digital Marketing Ltd

Saija Mahon is the founder of Mahon Digital Marketing Ltd, an international, award-winning digital media agency that helps growing global businesses to achieve their sales targets by utilising advanced technologies and strategical tactics in the ever expanding online environment. After working for some of the biggest global media houses in the world, Saija decided to launch her own business 6 years ago, starting her journey as an entrepreneur from London, UK. Mahon Digital Marketing specialises specifically in biddable media, website optimisation, search engine optimisation, content marketing, social media optimisation and PR activities. Mahon Digital operates their main offices from London UK and also Turku Finland, with multiple resources across US, Europe and Asia. And this is only the beginning.

Inspiring Story – Saija Mahon – UK

To contact Saija:

Web: Mahon Digital

Nikki Taylor personally thanks Saija Mahon for sharing her inspiring story today with us on Should you too wish to share your very own inspirational journey/story please email and our editorial guidelines will be sent to you.