Magnetic Branding – Zahrina Robertson – Australia
For Zahrina Robertson taking photos is deeply personal. From the moment she picked up a camera as a child, exploring the
beauty and simplicity of the world around her, she was hooked. Born into a home where cameras had pride of place, Zahrina
took up photography as not only a way to make a living but as her way of making a difference in people’s lives. Inspired by
her father, who was an amateur photographer, she was in awe of his ability to take every day things and transform them.
Fast-forward to now, and her passion for photography and connecting with others is what sets her apart. For Zahrina,
photography is not a job; it is an extension of her psyche and her heart. It gives back and feeds her soul by allowing her to
tap into her creativity. Her gift behind the lens, coupled with her passion for personal branding, sees her create photos that
have people going ‘WOW’.
There is no ‘point and shoot’ in Zahrina’s studio. She doesn’t just do headshots; she is a maverick magician who makes
people’s personal branding irresistible. The journey to creating an entrepreneur’s personal brand starts even before Zahrina
picks up a camera. Her genius is in transforming people – helping them to really think about their brand, their business
messages, how they can do things differently – and ultimately capturing their x-factor.
Zahrina’s gift personifies the saying ‘a picture is worth a thousand words’. She understands that an image defines a person’s
brand and believes that those first few seconds are vital, especially for 21st-century entrepreneurs. The image has to tell a
story, to capture the heart and soul, and to engage the viewer so they see the ‘real’ person they are about to do business
As a keynote speaker, Zahrina’s authenticity is one of her greatest assets. She has the ability to take people with her every
step of the way as she demystifies the complex world of branding – ensuring that they truly understand how to do it better,
and the value of getting it right. Honest, funny and quirky, Zahrina leaves her audiences secure in the knowledge that she
knows her stuff and that she has imparted valuable information to help them create razor sharp branding. Her wisdom and
insights on how to use imagery to connect with clients see her regularly approached by the media and businesses who
want to stand out and be noticed.
Zahrina has photographed such international entrepreneurs as Ita Buttrose, Tim Ferris, Taki Moore, Matt Church and Dale
Beaumont. She has also covered events featuring Richard Branson, Martha Stewart, George Clooney and stars of the music
industry such as Dannii Minogue.
Street smart, savvy and classy, Zahrina is a multi-award winning photographer and a Telstra Business Woman of the Year
nominee. After a whirlwind five years she has expanded her business beyond Sydney into Brisbane and Melbourne, with
plans for world domination.
A philanthropist and passionate campaigner, Zahrina loves to give back to the community. After winning the Commonwealth
Bank Women in Focus essay competition, she travelled to the Northern Territory to volunteer for nine days in a remote
aboriginal community with the Moriarty Foundation. Her journey ignited her desire to make a difference to the literacy levels
within the Australian Indigenous community. The trip spawned a series of presentations and a children’s photographic book
entitled ‘Zahrina and Tina’s Outback Adventure Book’, in which she shares her experience using both story and images.
In November 2014 Zahrina travelled to New York where she photographed celebrity Aviva Drescher from the Real
Housewives of New York City, as well as other dynamic international entrepreneurs.
While Stateside, Zahrina conducted workshops at the Australian Consulate and addressed New York networking
communities on personal branding. This trip saw her expand her business internationally to include personal branding
shoots in New York as well as her pre-existing photography studios in Sydney, Melbourne and Brisbane.
About the Author
Zahrina Robertson is a leading international multi-award winning personal branding photographer and video strategist. She is also a speaker and the author of NEW BOOK “Magnetic Branding -The Complete Guide For A Brand That Attracts!”.
Inspiring Story – Zahrina Robertson – Australia
To contact Zahrina:
Web: Zahrina Photography
Nikki Taylor personally thanks Zahrina Robertson for sharing her inspiring story today with us on Inspiring Women Today by Nikki Taylor. Should you too wish to share your very own inspirational journey/story please email firstname.lastname@example.org and our editorial guidelines will be sent to you.
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