I made Google love me – Kate Toon – Australia
I’d been working in advertising for nearly two decades in some of the biggest ad agencies (think Ogilvy and the like). But as I climbed each rung of the career ladder, I enjoyed my life less and less. There were days when I found myself sobbing on the way to work, or sneaking off to the loo to silently scream. I was not a happy monkey.
My husband worked for himself, and I was jealous of the freedom it afforded him. But as I was the breadwinner, I was doubtful whether we’d survive if both of us took the ‘entrepreneur’ route.
But then, around seven years ago, I happily found myself ‘with child’, I realised I could either stay in the agency world and never see my son, or give it all up.
It was an easy decision: I decided to go it alone.
But then, as contractor, I suddenly found myself five months pregnant, out of a job and with no maternity leave pay.
My plan was to set myself up as a copywriter.
I built myself a little WordPress website and waited for the work to flood in. There was just one problem, or rather about 20,000 of them: when I typed ‘copywriter’ into Google, oodles and oodles of other copywriters appeared.
I needed to work out how to make my website appear at the top of the rankings and I needed to work it out fast. The only way to do this was to get my head around the dark art of Search Engine Optimisation. So I did. I trained myself, experimented, built websites, made mistakes, and slowly my expertise grew. I did this with little or no budget and no outside help (SEO training courses were few and far between back then). I also did this while a sleep-deprived mum with a brand new baby to care for, a dog to walk, a house to clean, meals to cook, and a husband to occasionally grunt at.
I am now in the first three results on Google for hundreds of different keywords. Thanks to my SEO success, I’ve built a further two businesses – a copywriting school, and an eCourse teaching others how to achieve the same results. And yes, my eCourse just broke through the mythical six-figure barrier.
Since starting out in 2009, I’ve helped major corporates and many small businesses win the SEO war. I’ve written SEO-friendly copy, created engaging content, technically audited a few hundred websites, and run heaps of training workshops. I’ve survived website hacks, negative reviews from competitors, algorithm updates, writer’s block, negative SEO campaigns and much more.
I’ve managed to tame the Google beast and make it love me and my website. It’s been hard work, and it’s a never-ending journey (SEO is for life not just for Christmas), but it’s also hugely rewarding, and I’m so glad I was brave enough to take the plunge.
About the Author
Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. She is originally from the UK but is now based just outside Sydney.
She has worked with big brands such as eHarmony, Curash and Kmart, and she’s helped countless small businesses produce great content and improve their copywriting and SEO.
She presents the ‘Write for Business’ show for the Dale Beaumont’s Business Blueprint channel.
Inspiring Story | Kate Toon | Sydney
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